thedailywhat:

Badvertisment of the Day: A controversial ad for Levi’s controversial “Curve ID” brand of jeans has drawn fire for claiming “hotness comes in all shapes and sizes,” while depicting only one size: Small.

The average American woman is a realistic size 14, but the models in Levi’s’ ad all appear to be in the low single digits. In fact, the only noticeable change from figure to figure is an increasingly protruding backside.

Reached for comment, a Levi’s spox says the ad is from last year, and is by no means “representative of all women’s body types across the globe.” (No guh.)

The Curve ID line claims to offer relief for curvy women who have a hard time finding a pair of jeans to fit their shape. But Levi’s choice of cuts suggests a hint of judgement.

There’s “Slight,” “Demi,” “Bold,” and the recently introduced “Supreme.” 

[shine / ontd.]